Job Summary:

The Content Management Specialist is responsible for creating, editing, publishing, and maintaining digital content that informs, engages, and educates internal stakeholders across Care New England. This role manages content across the system’s intranet and digital communication platforms—ensuring accuracy, usability, accessibility, and alignment with brand and communication goals.

In partnership with the Marketing and Communications team, this specialist translates complex administrative, operational, and clinical information into clear, user-friendly content that supports internal engagement and organizational priorities.

Duties and Responsibilities:

Manage the organization’s employee app and content management system (CMS)

Develop and maintain a content calendar

Oversee editing and approval permissions for content contributors

Collaborate with departments to maintain and update intranet content

Monitor analytics to identify opportunities for content improvement

Partner with the marketing team to develop patient communication strategies and review public-facing messages for brand compliance

Support Corporate Communications in developing content for events such as All-Employee and All-Leader Town Halls

Collaborate with marketing (digital and social teams) to promote Strategic Growth initiatives internally and externally

Identify and assist in promoting Care New England thought leadership content

Requirements:

Bachelor’s degree in Communications or related field

Minimum 3 years of experience in Communications, Marketing, or a related area

Work samples required upon request

Experience using a content management system (website or intranet)

Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)

Must be able to sit, stand, and walk regularly and occasionally reach for prolonged periods